KakaoTalk
Competition mobile messenger applications in Indonesia is quite tight. KakaoTalk also should be alert to opportunities and innovate diligently to attract more users in the country.
"Seeing the other messenger application, we are in the same scope. However we differ with WhatsApp and BBM for example. We 've got it all. There was entertainment, commercial, and we also have emoticons Plus Friend," said Kate Sohn, Vice President of Global Business Development Cocoa corp office while talking on KakaoTalk.
Regarding Plus Friend, this is a feature that is for a brand or public figure to be closer to their customers or fans. Here, they could be on sale for the purchase of certain products.To ensure the privacy of each user maintained, KakaoTalk attempt to make the user look like a Plus Friend annoying ads. Kate is said, users will only see messages from Plus Friend if they following.
"We never bother users with messages if they were never to follow. So this will not interfere. Extremely beneficial for the user, because the information in accordance with their interests," said the Korean woman.
She said, KakaoTalk even educate every brand that became Plus Friend them to become friends informative. Through a kind of editorial guidelines KakaoTalk, the Plus Friend is prompted not just roll out ad campaign, but contains useful content for users.
"Currently there are 27 Indonesian brand which became in KakaoTalk Plus Friend. They include consumer brands include food and beverage merchants, e - commerce, beauty products, entertainment and others," she explained.
According to her, the most useful thing for a brand that became KakaoTalk Plus Friend mobile channel that is getting very strong. Thus, the brand can be connected to the consumer in a way that is very personal.
Not only is connected, KakaoTalk also provides a number of features that can be exploited commercially. Brands can use it to divide the shopping coupons, promotional offers, and ease of purchasing the product to the consumer."They can also see how much their friends. How many people who become their friends, how many people read their messages or the number of clicks. Cocoa enabled for the brand," said Kate.
At the same time, KakaoTalk argued however pleasant and full of a messenger service, the most important thing is speed. That is why, some time ago KakaoTalk also buried Speed Booster technology to lure more people to want to use the messenger.
"Speed is the basic thing. We guarantee our users will be able to send and receive messages more quickly," she said.Kate explained, Speed Booster technology developed specifically for users in Indonesia. Two main features of the Image Relays and Speed Booster Engine, aims to accelerate the delivery of images, files and messages even in the unstable network conditions, such as that experienced by most users in Indonesia.
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