Advan Wants to be Samsung from Indonesia

 

Advan

Semarang - With a growing product sales, Advan continues to increase its sales target and hopes to be a "Samsung" the Indonesian when all the products can be produced here.

This is expressed as the Business Executive Heng Setianto Advan Central Java. He claims, in 2013 the average sales per month Advan reached 1 million units for all products, so that the total sales of approximately 12 million. This year, Advan targeting sales doubled so 24 million units.

"Last year, Indonesia's sales of 1 million units per month. Rise each year, this year 100 to 200 percent of sales targets rose," Heng said on the sidelines of the Android Coaching Clinic at Paragon Mall Semarang.

Advan established since 1998 and produces a variety of electronic tools, but now 50 % of production is the remaining tablets and smartphones and feature phones. Each year more than 10 new types of both tablets and smartphones issued by Advan.

"Smartphones and feature phones as a companion. Tablets 50%," he said.

This year Advan believes its new tablet-type T5C able to boost sales. Advan Marketing Campaign, Happy Hilvianti said, since its launch last February, until now claimed to have sold 5,000 units T5C in Semarang.

"Segments us to T5C ie college kids and young professionals. During the exhibition (in Paragon Mall Semarang) priced at USD 1,899 million," he said.
 
Advan T5C, continued Happy, qualified enough to be invited to work or play games because its size is 8 inch powered quad core 1.3 GHz processor, 1 GB RAM, and OS Android 4.2 Jelly Bean. In addition to the 8 MP rear camera, users can take pictures or videos with good results.

"It is fit for everyday users, perfect for work and gaming. Target market of young professionals and college kids," he claims.
 
Place the tablet and smartphone advan production is now in China, but there are plans to eventually manufacture in Indonesia Advan because current Advan factory in Industrial Area in Gatot Subroto Semarang still only producing television.

"Will be in Indonesia, when it's here, we'll have a 'Samsung'nya Indonesia. Wherever Korea has Samsung, we have Advan," said Heng.